White paper: Why Africa needs to dance to the GDPR tune

Why Africa needs to dance to the GDPR tune.

From 25 May 2018, consumers' rights regarding the protection of their personal data changed radically, and a new set of rules altered the way businesses, marketers and individuals deal with data. The reboot button was pushed, giving power to the people to choose which brands and teams they want to be a part of, and revoking the ability of business to collect, store and disseminate data as they choose. Here's why South Africans should apply universal precautions to their data collection...

The General Data Protection Regulation (GDPR) is designed to give individuals more control of their personal data and ensure companies that have this data do all they can to prevent its mismanagement or loss.

It also sets out a path and timeline for companies to respond promptly and effectively in the event of a hack or data breach, and falling foul of these requirements could be extremely costly, both financially and reputation-wise. So, how does the GDPR stack up against our own Protection of Personal Information Act 4 of 2013 (POPIA)? Quite simply, it enhances POPIA and raises the bar - and the consequences of non-compliance dramatically.