Sizwe Africa IT Group realigns for market growth, names Avhaathu Rathogwa as Chief Revenue Officer
As a way of remaining competitive in today’s challenging ICT solutions environment, Sizwe Africa IT Group has realigned its go-to-market strategy and business model from a services-driven to a client-focused and revenue-generating model.
This new business model was officially implemented on 1 July 2021, and enables high-level performance/high-efficiency, growth and scalability, while allowing Sizwe to retain its focus as a one of the leading integrated ICT solutions providers.
To spearhead this new model, the company recently appointed Avhaathu Rathogwa as its Chief Revenue Officer (CRO), to oversee the sales function and align efforts from Sizwe’s revenue-generating business portfolios to drive profitable growth.
Rathogwa brings to Sizwe 19 years of experience in sales, marketing and enterprise development, which she acquired from leading various high-performance teams, and holding senior leadership positions within the facilities management and ICT sectors.
Rev Dr Vukile Charles Mehana, Executive Chairman at Sizwe Africa IT Group, says: “We are excited to welcome Avhaathu to Sizwe Africa IT Group. She brings considerable insight to our revenue generation and management mission, which is one of our key competitive advantages. Effective revenue management improves our profitability and enables us to deliver higher value to our clients. We are confident that she is the right person to help further elevate the sales and marketing strategy and all of us are looking forward to her leadership and collaboration in the accomplishment of overall results,”
Sizwe Africa IT Group is made up of a national team of dynamic, energetic and talented people whose main aim is to turn clients’ challenges into IT opportunities that shape their tomorrow. It guides its clients, from multiple industries, on how to embrace technological requirements for tomorrow’s success.
Commenting on her appointment, she said: “I am excited to join Sizwe during this phase of its growth. Sizwe checks every box for me – incredible people with a clear purpose driven by a positive, inclusive culture. I am enthusiastic for our future and finding new ways to leverage and unlock the 4IR as we continue to offer clients the power to build their futures through technology.”
“We are ever mindful of the need to remain relevant by delivering a portfolio of products, services and solutions that enable our clients to meet the increasing technological demands/needs and market shifts during the fourth industrial revolution with technologies such as the internet of things, cloud-based solutions, cyber security, service and task automation, and the advancement of industry-specific solutions. Sizwe will now be able to do this from a place of greater strength,” said Rev Dr Mehana.
About Avhaathu Rathogwa
Rathogwa is passionate about the possibilities brought about by technology, as well as her potential to make an impact in the new wave that comes with the fourth industrial revolution and how it will transform SA’s economy, social life and the way business is conducted. One of her main goals is to motivate other young leaders and help them unlock their full potential.
She holds a Master’s degree in Knowledge Management: Leadership and Decision-making strategy from the University of Stellenbosch; a Bachelor of Social Science from the University of Cape Town and a Bachelor of Commerce Honours in Industrial Psychology from the University of South Africa. She has also participated in several leadership programmes through the Wits Business School and the Gordon Institute of Business Science.
Prior to joining Sizwe, Rathogwa held various senior executive positions, including Group Sales and Marketing Director at Servest; Executive Head: SME/lndirect Channel at Vodacom Business (Enterprise Business Unit); Executive Head: Chief Officer Business Management and Support Duration at Vodacom Business (Enterprise Business Unit) and Executive Head of Enterprise: Southern Africa at Vodacom Business (Vodafone Global Enterprise); Sales Manager (South Africa) at Vodafone Global Enterprise; Business Development Manager (South Africa) at Vodafone Global Enterprise; and Senior Strategic Account Manager at Vodacom Business.